Services
Trademark Registration & Brand Protection
The first step to creating a strong brand is OWNING it. Your brand name, logo, slogan and the name of your signature product, service, course or podcast are all assets your business can take ownership of.
Trademark registration is an investment into one of the most valuable intangible assets your business will ever have: customer goodwill. Building a recognizable brand with a strong reputation is an investment into the longevity and overall value of your business, and it can’t be done without trademarks.
After all, how can it make you money if it’s not yours?!
What are the benefits of trademarking your brand?
- Keeps your ideal client from confusing your brand with your competitors
- Helps protect brand reputation and increase brand recognition
- Protects the return on your branding and marketing effort$
- Helps establish customer goodwill and increases the value of your business
- Increases the credibility of your brand by allowing use of the ® symbol
- Discourages competitors who are tempted to use your mark or one too similar for their own profit
- Creates potential for additional streams of revenue, and can be leveraged for funding opportunities and collaborative ventures
If your business doesn’t increase in value over time, it’s an expensive job
The whole purpose of business ownership is to create wealth, so you have to secure the assets that contribute to the value of your business. Intellectual property like trademark registrations increases in value as your business grows.
Buying a business instead of starting one? The brand matters just as much, and it has to move to you the right way. Read does the brand come with the business and my page on buying a small business in Illinois.
Ready to protect what you’ve built? Book a discovery call at 866-217-3432.
- Your brand collateral
Brand name, logo, slogan, and the name of your signature product, service, course or podcast.
- A strategy, not a transaction
It takes more than filling out an application to secure registrations that actually expand the reach and revenues of your brand.
- Customer goodwill
Trademarks help your customers know what they're buying and from whom, so they keep coming back.
FAQ
Trademark Registration & Brand Protection Questions
Still have questions? Book a discovery call.
What can I trademark?
Things like your brand name, logo, slogan and the name of your signature product, service, course or podcast are some of the creative assets your business can take ownership of.
Why not just use a cheap online filing service?
Trademark application assembly lines may be cheaper, but they probably won't be better than hiring an attorney to get the job done right for your business. It's not just a transaction, it's a strategy.
When should a small business start trademarking?
Early and often. Until your brand is protected by trademarks, the very investments you're making to grow your brand may actually end up growing someone else's.
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Ready to Get Started?
The first step to creating a strong brand is OWNING it. Your brand name, logo, slogan and the name of your signature product, service, course or podcast are all assets your business can take ownership of.